InFocus Online Media Strategies is a creative communications/political consulting firm specializing in campaign management, web design, graphic design, social media marketing and messaging strategies for small businesses, elected officials and candidates for public office.
Your brand, messaging and marketing materials speak for your business and must work in your favor. Whether in print or online, we create the “currency” of your content to build influence and lasting relationships with the people you need to reach: new clients, like-minded activists, constituents or voters.
For your print needs, InFocus creates relevant, compelling and powerful imagery and messaging that resonates with your target audience. Online, we not only help make your online content easy to find, we make it worth finding. Equally important, we work to ensure that projects stay within our client's approved budgets.
. . . including fully responsive, desktop, tablet and mobile phone-friendly sites, because as of January 2017, nearly 77% Americans own a smartphone. 51% of Americans own a tablet (Pew Research).
. . . because there are over 1.7 billion websites online and you need the best tools available to help your customers, supporters or voters find you (Hosting Facts).
Social Media Integration
. . . because integrating a social media stream with your website can bring valuable traffic, making your social media sites high efficiency platforms for your issue, business or campaign.
Palm Card Design
. . . because print marketing remains a critical part of solidifying your brand identity and an effective way to network within your community.
. . . because sending out well-composed emails are only part of the puzzle. We optimize every element – from the design, the headline to the content to increase open rates and call-to-action responses.
Slide Deck Design
. . . because technology has raised the bar for slide presentations. They are now two-way affairs. Audience members live tweet events, so the audience's perception of you as speaker is critical. If you show up with feeble visuals or a weak narrative, the world will see it immediately.